Kindred Group Launches Proprietary Gambling Platform in Pennsylvania

Kindred Group, a prominent online gambling operator, has announced the launch of its proprietary tech platform in Pennsylvania, further expanding its presence in North America. Following a successful rollout in New Jersey earlier this year, Kindred continues its strategic expansion into key multi-product markets. The proprietary platform aims to provide customers with an enhanced gambling experience through personalized content, improved analytics, and a wide range of products.

Customers in Pennsylvania gained access to the revamped Unibet Casino and Sportsbook apps on the Kindred platform starting from July 10. Pennsylvania is a crucial market for Kindred, with its Unibet brand already operating in the state for over three years. The recent launch in Pennsylvania closely follows the platform’s successful implementation in New Jersey, where customers reported enhanced design, navigation, and stability.

We are delighted to be able migrate our customers in Pennsylvania onto the Kindred platform. Since launching in New Jersey, our customers have reported enhanced design, navigation and stability. We look forward to rolling out the Kindred platform to further States.

— Nils Andén, Interim CEO, Kindred Group

He highlighted the positive feedback received from customers in New Jersey and expressed enthusiasm for future rollouts in additional states. The Kindred platform aims to deliver a seamless betting experience while tailoring offerings to individual customer preferences.

With business operations across Europe, the US, and Australia, Kindred Group serves over 30 million customers across nine brands. The company’s extensive reach positions it as a leading player in the online gambling industry. With a team of approximately 2,500 employees, Kindred Group is committed to providing a safe, fair, and sustainable environment for its customers. The company holds certifications for compliance with consumer protection and responsible gambling regulations.

In addition to its expansion in Pennsylvania, Kindred Group recently secured a significant sponsorship agreement with Leeds United, becoming the official training wear partner of the soccer club. This partnership enhances the visibility of Kindred’s Unibet brand among sports fans. Furthermore, the flagship Unibet brand achieved Service Organization Controls 2 Type 2 compliance status in Ontario, Canada, reinforcing its commitment to security and processing integrity.

As Kindred leverages its proprietary tech platform, which has proven successful in Australian and European markets, the company aims to replicate this strategy in the United States. Alongside Pennsylvania, the Unibet brand is already live in Arizona, Indiana, New Jersey, Virginia, and Ontario, Canada. Kindred Group’s expansion plans reflect its ambition to establish a strong presence in the North American online gambling market.