Better Collective acquires Playmaker HQ

Better Collective has recently completed the acquisition of Playmaker HQ for $54 million.

Playmaker HQ creates original sports and entertainment content, collaborating with athletes. With over 20 million followers on platforms like Instagram, TikTok, Twitter, Snapchat, and YouTube, their monthly content reaches 500 million users, making it a valuable asset for Better Collective’s expansion strategy.

One key benefit of this acquisition is the access to a large audience of highly engaged sports fans that Playmaker HQ brings. This new audience includes sports fans, enhancing the value offering for Better Collective’s partners. While Playmaker HQ operates mainly in the North American market, the acquisition provides an opportunity for Better Collective to leverage their content and expertise globally.

While Playmaker HQ currently operates primarily in the North American market, the acquisition presents an opportunity for Better Collective to leverage Playmaker HQ’s content and know-how on a global scale.

Playmaker HQ is expected to generate over $10 million in revenue by the year’s end, with an EBITDA margin projected to be between 20% and 25%.

We have been following Playmaker HQ for some time, and are excited to announce the transaction today. Playmaker HQ offers access to millions of sports fans in the US, the majority of which are new in the Better Collective user base. We are excited to help enhance these fans’ sports betting experience, while also being able to utilize Playmaker HQ’s know-how to scale the product and revenue stream across Better Collective’s global portfolio.

— Marc Pedersen, CEO, Better Collective North America

Joining forces with Better Collective marks a significant milestone for Playmaker HQ.

We cannot wait to make plays with Better Collective’s world-class team who will help us create amazing content, experiences and opportunities, reaching an even wider audience of sports fans globally.

I know our creators are going to do amazing things with the support of Better Collective’s team and resources.

— Brandon Harris, CEO, Playmaker HQ