Gambling.com Group and The Independent Forge International Media Partnership

Gambling.com Group has announced its first international media partnership with Independent Digital News and Media Limited, the parent company of The Independent, one of the United Kingdom’s largest digital media publishers. The collaboration aims to provide sports enthusiasts with in-depth and expert sports betting and online casino content. Through a dedicated section on The Independent’s website, Gambling.com Group will cater to the site’s monthly audience of over 20.8 million unique users, delivering a comprehensive gambling experience.

This marks the third major media partnership for Gambling.com Group, following its successful collaborations with prominent US newspaper publishers, The McClatchy Company and Gannett. The alliance with The Independent expands Gambling.com Group’s reach beyond the US market, presenting a significant growth opportunity in one of its largest and most important markets.

Gambling.com Group’s sophisticated publishing and monetization systems combined with leading media brands like The Independent is a proven recipe for success, as evidenced by our existing media partnerships. Record numbers of players are visiting our U.K. websites to find the best online bookmakers and casinos. We look forward to collaborating with and driving new revenue for The Independent by demonstrating the benefits of a best-in-class media alliance.

— Charles Gillespie, CEO, Gambling.com Group

Christian Broughton, Managing Director of The Independent, acknowledged Gambling.com Group’s extensive experience in the UK market, spanning over 15 years. Broughton emphasized the benefits of partnering with a company that boasts a strong track record and established partnerships with leading online gambling brands. The collaboration aims to empower The Independent’s highly engaged audience, providing them with authoritative offerings to make well-informed decisions.

The UK online gambling market, which legalized online gaming almost two decades ago, remains one of the largest in the world. The partnership with Gambling.com Group enables The Independent to tap into the Group’s data science platform, award-winning content team, and expertise in monetizing online gambling traffic, further enhancing its revenue streams.