LeoVegas Group Joins Forces with Blackpool FC as Principal Partner

LeoVegas Group has recently revealed its new Principal Partner deal with Blackpool FC, the historic British football club also known as ‘The Seasiders’. As part of this sponsorship agreement, the LeoVegas logo will adorn the front of all adult first-team shirts throughout the 2023/24 season. In addition to the shirt sponsorship, the LeoVegas brand will be prominently displayed on pitch-side LED screens and static boards at Bloomfield Road Stadium.

The upcoming 2023/24 season holds particular significance for Blackpool FC as it marks the club’s 100th anniversary of adopting their distinctive tangerine color. Consequently, the kit design for the season has been specially crafted to commemorate this milestone, featuring the iconic tangerine color with a white trim around the neck.

LeoVegas Group’s strategic objective to increase brand visibility in the sports sector is evident through its alliances with several notable European football clubs, including Champions League finalists FC Internazionale Milano and treble winners Manchester City. Additionally, the group has reinforced its presence and commitment to sports betting through brands like BetUK and expekt, consolidating its position in the igaming industry.

We are delighted to announce this sponsorship with ‘The Seasiders’ for the upcoming season. Partnering with a club like Blackpool that has such a long-standing history in the game presents a fantastic opportunity for LeoVegas Group to promote the greatest igaming experience across the United Kingdom. The club and the Group share common values and a desire to grow, and we can’t wait for the season to get underway.

— Sam Behar, Director of UK and Sponsorship, LeoVegas Group

We are thrilled to welcome LeoVegas Group on board as a new Principal Partner ahead of the upcoming season. To be associated with LeoVegas – a globally recognised brand – on the front of all first-team and replica adult shirts is an exciting opportunity for the Club, and provides the potential for greater international exposure.

— Jonty Castle, COO, Blackpool FC

With this sponsorship deal, LeoVegas Group aims to strengthen its brand presence, particularly in the United Kingdom, while also supporting Blackpool FC’s continued growth and success in English tier three league football.

Overall, the partnership between LeoVegas Group and Blackpool FC signifies an exciting collaboration in the sports sponsorship realm, aligning two entities with a shared passion for excellence and a desire to thrive in their respective industries.