Feb 12, 2024
Better Collective Exceeds Revenue Targets for 2023
Better Collective is a digital sports media group that operates sports media sites. The company leads in the affiliate media in terms of user volume and is continuously expanding by acquiring local projects.
Established
2004
Headquarters
Copenhagen, Denmark
Website
bettercollective.com
Founded in 2017.
Founded in 2000.
Founded in 2000.
Founded in 2010.
Founded in 2014.
Founded in 2017. Action Network is a sports media project that emphasizes data-driven insights and analytics. It enables users to make well-informed betting decisions by providing real-time odds, premium offers, and exclusive insights from industry experts. The platform facilitates the tracking of all betting activities in a centralized manner, enhancing the overall in-game and postgame experience for users.
Founded in 2005.
Founded in 2002.
Founded in 2016.
Founded in 1997.
Founded in 2002.
Founded in 2012.
Founded in 2000.
| Date | Project | Summ |
| November, 2023 | Playmaker Capital | €176M |
| September, 2023 | Tipsbladet | €6.5M |
| September, 2023 | Torcedores.com | N/A |
| July, 2023 | Playmaker | $54M |
| Q2 2022 | Futbin | €105M |
| Q1 2022 | Canada Sports Betting | €21.4M |
| Data | 2023 | Q4 2023 | Q3 2023 |
|---|---|---|---|
| NDCs | 1.9M (+14%) | 483K (-17%) | 445K (+27%) |
| Revenue | 326.7mEUR (+17%) | 85.2mEUR (-1%) | 75mEUR (+26%) |
| Recurring revenue | 191.1mEUR (+33%) | 47.4mEUR (+13%) | 46mEUR (+49%) |
| Profit after tax | 39.8mEUR (-17%) | 7.5mEUR (-63%) | 3.1mEUR (-55%) |
| EBITDA | 111mEUR (+23%) | 30mEUR (-16%) | 20mEUR (+35%) |
| EBITDA-margin | 34% (-2%) | 35% (-6%) | 26% (+2%) |
| Cash flow | 119.3mEUR (+42%) | 38mEUR (+45%) | 14mEUR (+7%) |
*For the Q4 of 2023 and 2023, data has been sourced from the company’s official report. A comparative data is presented for the corresponding period in the previous year (2022).
Financial indicators updated: 26.03.2024
More information can be found in the official report at the following link.
Better Collective is a digital sports media group that owns a variety of sports media sites, positioning itself as a leader in terms of audience volume and New Depositing Customers (NDCs) generated through affiliate marketing.
The company's notable growth is attributed to its strategic focus on Mergers and Acquisitions (M&A). An analysis of its recent acquisitions reveals a clear emphasis on local sports media websites.
After successfully acquiring Playmaker, the company secured the second position among digital sports media groups. It outpaced CBS Sports and Yahoo Sports, trailing only behind ESPN, with a monthly active user count reaching 380 million.
In early 2023, Better Collective launched AdVantage, its own in-house advertising platform. This platform utilizes zero- and first-party data from their sports brands to provide targeted advertising to niche audiences. By consolidating inventory and offering various advertising options, AdVantage aims to increase revenue and CPM rates across the company's brands.
Another important aspect of Better Collective's strategy is revenue diversification and monetization. They aim to maximize revenue generation through diversified business models, including advertising sales and performance marketing. By optimizing their monetization waterfall and leveraging data effectively, they aim to reduce reliance on third-party platforms and middlemen.
Looking ahead, Better Collective aims to continue its strong financial performance. They exceeded their financial targets for 2023, with revenue reaching €327 million and EBITDA before special items at €111 million. For 2024, they have set targets of €390-420 million in revenue and €125-135 million in EBITDA. Their long-term targets for 2023-2027 include a revenue CAGR of +20% and an EBITDA margin before special items of 35-40%.
Overall, Better Collective's success can be attributed to its strategic focus on M&A, innovative technology platform, diversified revenue streams, and ambitious financial targets.
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